Demos

PROJECT DESCRIPTION

The client, a purpose-driven social impact consultancy, needed a brand identity that built on their existing logo design and reflected their commitment to creating meaningful change. 

I developed a complete visual identity system, including colour palette, icons, illustrations, typography, brand guidelines, and editorial layouts. The new visual identity helped the consultancy align internally and externally around a clear, consistent, and inspiring brand. The refreshed brand was well-received, elevating the consultancy's presence and credibility in the sector.

Role: Art Direction & Design Production

location

TORONTO, ON

© 2025 KATHERINE VALENZUELA

location

TORONTO, ON

© 2025 KATHERINE VALENZUELA

location

TORONTO, ON

© 2025 KATHERINE VALENZUELA