Empower Moss Park, a nonprofit uplifting Moss Park, needed a brand identity reflecting community pride, resilience, and collective empowerment.

Created a bold, approachable logo and cohesive visuals to energize community engagement and build brand recognition.

The Strategy

The new brand identity gave Empower Moss Park a strong, unifying presence, connecting with the community and supporters through events, digital platforms, and outreach, boosting neighbourhood pride and visibility.

A tote bag with green handles and cityscape and nature illustrations lies on a concrete sidewalk with sunlight and shadow.
Logo for Empower Moss Park featuring a green heart with a stylized map and trees inside, and text to the right that reads 'Empower Moss Park'.
Decorative paper cutouts with motivational phrases and abstract patterns on a brown background. Phrases include 'Rise to the Opportunity,' 'Hope, Heart, Growth,' and 'Growing with Care.'