The client, a purpose-driven social impact consultancy, needed a brand identity that reflected their commitment to creating meaningful change. 

I developed a complete visual identity system, including colour palette, icons, illustrations, typography, brand guidelines, and editorial layouts.

The Strategy

The new visual identity helped the consultancy align internally and externally around a clear, consistent, and inspiring brand. The refreshed brand was well-received, elevating the consultancy's presence and credibility in the sector.

Business stationery set including a letterhead, envelope, and business card with geometric design, company logo, and contact information.
Three business cards with the logo 'DEMOS' in different colors: green, beige, and black.
Two large sheets of paper with sketch designs of basketball courts and patterns, with a green folder and business card centered between them.